How Irish Yogurts Developed

 

 

The Irish Yogurts 125g singles were first produced in 1994 in Clonakilty and quickly became available nationwide when all the major retailers recognized this was a fantastic product and wanted them in their yogurt category. The singles moved to multipacks and the flavour options were extended as the years went by. The brand grew quickly to an established brand thanks to the help and encouragement from the Irish customers and retailers.

In 1998 the company was overall winner of the National Enterprise Awards and in April 1999 Irish Yogurts Ltd. represented Ireland at the World’s Young Business Achievers Competition in Sintra, Portugal, winning two gold medals.

 

 In November 1998 the company was one of five shortlisted companies for the Compaq Ireland Trade Awards which are cross-border awards which recognize the growing importance of trade and business throughout the island of Ireland by acknowledging outstanding achievements in that field.Another highly important award was the Dairy Category and Supreme Award at the Tesco Ireland Irish Food and Drink Awards in June 1998, in Dublin Castle.  The real commercial value of this award was the listing of 6 Pack Diet in 280 Top Tesco UK stores from May 1999. Our product performed so well in Tesco in 12 months that it was decided to make it available in all Tesco UK stores as of 25th June 2000.

 

This increased turnover by one million pounds and twelve new full-time jobs were created as a direct result.  Following on from this the yogurt then became popular in the UK and is now also available in Sainsburys, Asda and Morrisons.Over the past number of years Irish Yogurts has grown from an idea to a national brand and an award winning company; bringing quality, service, and natural ingredients to the marketplace – and above all, keeping a fine tradition alive. In 2008 a second site opened in the Town which facilitates all the sleeving and dispatch operations.The company has changed with the times and has recognized the growth of private label products on Supermarket shelves. The manufacturing site now produces a wide range of yogurts under different brands for all major retailers in Ireland.